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Boost Your Pay per Click Budgeting and Bidding Tactic -AdWords budget and cost per click bid optimization is not necessarily about spending more funds on search clicks – it is about spending money more strategically. Your budget and maximum CPC bids are tools to help you keep control over your spend while you work to get the most online conversions from your paid ads. You can now spend more time building out your campaigns as this automated PPC management feature is very effective is applying various optimization plans and delivering good volume of sales

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This feature lets you automate the process of adjusting CPC bids, automatically raise or lower campaign budgets or pause and reactivate ad groups or ad copies.

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