AdWords Interest Categories – New PPC Feature

 

Interest categories targeting is available on the Google Display network (GDN) where advertisers can reach large audiences and target users who are interested in their products or services. Adwords users can select from a list of categories (for example travel, sports, food or fashion) and Google will trigger their ads to searchers who are potentially interested in those categories.

insert-categories-1 insert-categories-2

Post your thoughts