Consumers spend more and more time on digital channels and create opportunities for businesses to introduce their brands and proposition and build long term connections with wider audiences. Web presence is now more important than ever and companies need to ensure that enough focus is being applied to digital platforms to build brand awareness and capture a decent online market share for stronger future results.
Data also shows that almost three-quarters of the UK population (73%) buy goods for delivery via the internet at least once a month, while nearly one in four (24%) do so every week.
It is clear that businesses need to consider digital solutions in their targeting strategy to capture online demand and become a competitive brand on the web. PPC is one of the most responsive tools and allows advertisers quickly achieve good visibility, connect with potential leads and jumpstart their digital activities.
Here are some key benefits of using Pay per Click in your digital programs
1. Strong Brand Awareness – Capture Demand Online
Advertise your products or services locally or globally on the most popular search engines such as Google, Bing/Yahoo and connect with all web users worldwide. Ensure that your brand is visible to consumers who start their shopping research and conversion journeys online and capture 100% of available demand.
2. Instant Visibility – Time is Money
The world of digital offers different channels, which take time and hard work to develop strong brand awareness within short time frames. Time is money therefore it is important for advertisers to quickly achieve strong web coverage and start driving revenue from online investments. Pay per click can be a very helpful tool as it will take companies to the top of the rankings in just 15 minutes and allow them to control hourly and daily visibility on busy search engines such as Google, which is used by over 65% of internet users in the world.
3. Trackable Investments – Control Your Profits
Every advertiser wants to know the true value of marketing investments and see exact results delivered by every decision made on web or other offline channels. Pay per click is a great advertising solution to control your cost vs profits as the dashboards have been designed to track sales, traffic activity at a very granular level and monitor costs across all campaign elements from keywords to landing pages and ad messages used online. Business have maximum insights on what works for their brand and what doesn’t and easily allow them to save money on unproductive activities and boost exposure across highly profitable campaigns.
4. Comprehensive Reporting – Generate Intelligent Data For Your Business
It is important for businesses to understand their online audiences and learn about their customer’s needs, behaviour, research stages and conversion paths. The more companies know about their target audience, the more they sell therefore maximum time needs to be invested in data analysis and reviewing channel, campaign and customer insights to make informed decisions when it comes to generating revenue online. PPC dashboards provide companies with maximum performance insights and educate advertisers about their target audience. The interfaces deliver valuable data around customer keyword paths, most effective ad messages, and top performing geographical locations, highest converting landing pages and many other elements needed to drive smart and effective targeting online.
Every business needs to have a strong and comprehensive digital program in place and pay per click should always be used in the first stage of the online audience targeting process as it is quick, measureable and can be easily tailored to advertisers marketing needs, business models and matched with different website structures.